During the 1970's there were several aspects that made this generation unique. The Smiley face made people feel good. People learned to Disco, and to "Get down". People wore "leisure suits", "hot pants" and platform shoes with bellbottoms. People began to look at themselves and try to get fit by jogging;they went out is well instead of being in home alldayFinally, architecture began to change modern buildings into postmodern buildings.

Smiley face

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"Have a nice day!" assiocated with this bright yellow smiley face.


This is one of the happiest symbols of the 1970's. The smiley face has a long history. It was first introduced in the 1960's by N.G. Slater Corporation to help raise the spirits of their office workers. There was a merger between two insurance companies in Worcester, Mass. There was much animosity between the two companies workers, so the firm hired Harvey Ball.

Harvey Ball invented the logo, two black dots representing eyes, and a half circle representing a mouth, in 1963.

Smiley Controversy

However, Franklin Loufrani of London based company SmileyWorld says he came up with the image in 1968 and is trademarked across 80 countries. As with David Stern of David Stern Inc., a Seattle-based advertising agency also claims to have invented the smiley. Stern reportedly developed his version in 1967 as part of an ad campaign for Washington Mutual, but says he did not think to trademark it.[3]
The graphic was popularized in the early 1970s by a pair of brothers, Murray and Bernard Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase "Have a happy day" (devised by Murray). By 1972 there were an estimated 50 million smiley face buttons throughout the U.S., at which point the fad began to subside.

Since the 1970's...

The Smiley face is still very popular with the public. Wal-Mart® uses the smiley face in its advertising. On the Internet, people use the smiley's in their emails, websites, and instant chats. The Smileys come animated or static imagies.
  • The film Forrest Gump (Robert Zemeckis, 1994) comically featured the smiley being "invented" when the main character wipes his mud-covered face off with a yellow t-shirt, and says "Have a nice day", inspiring a struggling businessman with the makeshift design. This scene is not in the original book.
  • The film Fight Club (David Fincher, 1999) has a brief "smiley bombing" scene on the side of an office building. A similar face previously appeared in the Fight Club novel.
  • The yellow smiley is a recurring theme in the comic book series Watchmen (Alan Moore & David Gibbons, 1986). The smiley is used as an insignia by the character named "The Comedian." An image of a smiley face with a streak of red (originally blood) across it both begins and closes the series, and appears on the cover of the graphic novel reprint.
  • In the comic book series Transmetropolitan the smiley with three eyes logo features as the symbol of the Transient Movement, a group of humans in the process of morphing their DNA with that of aliens, and was later used as a symbol of the series itself. The 2001 movie Evolution used a similar smiley in promotions a number of years later.
  • The first-person shooter game MIDI Maze, 1987 (for the Atari ST) and its follow up Faceball 2000 (for various handhelds and consoles) exclusively used 3D-rendered smileys of various shapes, expressions, and colors as its players and enemies.
  • In Timescape, an episode of Star Trek: The Next Generation, Captain Jean-Luc Picard drew a smiley face in the cloud created by a warp core breach in progress that was frozen in time and laughed hysterically for a moment before becoming extremely panicked, all as a result of "Temporal Narcosis"
  • In the computer game Toonstruck, King Hugh has a smiley for head; ball-shaped and yellow with the classic eyes and mouth of a smiley. Also, smilies appear several places in the country of Cutopia, where most of the beginning takes place.
  • Unet2 Corporation implemented Smileys in their Keeptalking chat system years before they became popular. Due to mismanagement of the company and network by James and Greg Monaco, they failed to capitalize on the smiley phenomenon.
  • "Smileys" is also the name of a gang in the Rockstar video game Manhunt.
  • WWE wrestler Mick Foley's most common logo is a smiley with his trademark Mankind mask over it.
  • Stephen King's reoccurring villain Randall Flagg often wears a smiley badge.
  • A smiley can be vaguely seen on the bloodstained medical gurney in the crash scene of Fear and Loathing in Las Vegas.
  • In 1986, Eat'n'Park first introduced the "Smiley" cookie.
  • In The Game Halo on XBox, you character can have a smiley on it's clothing.
external image 200px-Picard_sheep.jpg
external image magnify-clip.pngPicard (experiencing temporal narcosis) draws a smiley face in the cloud produced by a warp core breach in progressexternal image 100px-Faceball2000_gb_screenshot.gifexternal image magnify-clip.pngFaceball 2000 (Game Boy) screenshot

  • In The Game Halo on XBox, you character can have a smiley on its clothing.


All in all the Smiley will be with us in our culture. It seems at times that our culture as complex as it may be, sometimes likes to keep somethings that are simple.



Postmodern Architecture